Last updated: 9 October 2026
Governing law: UK GDPR and the Data Protection Act 2018
Jurisdiction: United Kingdom
1. Who we are and how to contact us
This Privacy Policy explains how Santos Equine collects, uses, stores and protects your personal data when you visit santosequine.com, buy our equine grooming products, or contact us.
Santos Equine is a brand owned and operated by Chofard Enterprise Ltd, which is the data controller responsible for your personal information under the UK GDPR and the Data Protection Act 2018.
- Chofard Enterprise Ltd — company number 13073779, registered in England and Wales
- Registered address: 16 Cromwell Close, Marston, Oxford, OX3 0RW, United Kingdom
- Data protection email: hello@santosequine.com
- Telephone: +44 7391 626201
Our products are manufactured in the United Kingdom by Promote Botanicals Care Ltd, company number 16902607, registered office 71-75 Shelton Street, Covent Garden, London, WC2H 9JQ. The manufacturer does not control your personal data.
2. Our data protection principles
- Lawfulness, fairness and transparency — we process personal data lawfully and tell you what we do with it.
- Purpose limitation — we collect data only for order fulfilment, customer support and legal compliance.
- Data minimisation — we ask for no more than we need.
- Accuracy — you can correct your details at any time.
- Storage limitation — we keep records only as long as the law or the business requires.
- Integrity and confidentiality — data is protected with SSL encryption and restricted access.
3. Personal data we collect
- Identity data — your name and, if you create one, your account details.
- Contact data — billing address, delivery address, email address and telephone number.
- Transaction data — your orders, order history and delivery notes. Card details are entered directly into our payment provider and are never stored on our servers.
- Technical data — IP address, browser type and version, time zone, operating system and device information.
- Usage data — how you move through the site, which products you view and what you add to your basket.
- Marketing preferences — whether you have asked to receive our newsletter.
4. Why we process your data, and our legal basis
| Purpose | Data used | Legal basis |
|---|---|---|
| Creating and managing your account | Identity, contact | Performance of a contract |
| Taking payment, shipping your order and tracking delivery | Identity, contact, transaction | Performance of a contract |
| Answering questions, handling returns and refunds | Identity, contact, transaction | Contract and legitimate interests |
| Sending our newsletter and offers | Identity, contact, marketing | Consent, or the PECR soft opt-in for existing customers |
| Preventing fraud and keeping the site secure | Technical, usage, identity | Legitimate interests and legal obligation |
| Accounting and tax records | Identity, contact, transaction | Legal obligation |
5. How we collect it
- Directly from you — when you place an order, subscribe to the newsletter or contact us.
- Automatically — cookies and similar technologies record device and usage information as you browse.
- From our service providers — payment confirmations from our payment provider and delivery updates from Royal Mail.
6. Cookies and analytics
We use cookies so the shop works and so we can understand how the site is used, in line with the Privacy and Electronic Communications Regulations (PECR).
- Strictly necessary cookies — these remember your basket, keep your session during checkout and protect against fraud. They cannot be switched off and do not require your consent.
- Analytics cookies — we use Google Analytics 4 to count visits and see which pages are used. You can object to this at any time.
- Newsletter form cookies — set when you use the subscription form, to prevent spam submissions.
We do not use advertising or behavioural targeting cookies. You can change or withdraw your choice at any time through our cookie banner, or by clearing and blocking cookies in your browser settings.
7. Who we share your data with
We do not sell, rent or trade your personal information. We share it only with the providers we need in order to run the shop, each bound by a contract to protect it:
- WooPayments (powered by Stripe) — to process card, Apple Pay and Google Pay payments.
- Royal Mail — to deliver your order and provide tracking.
- Brevo — to send order emails and, if you have subscribed, our newsletter.
- Our hosting and IT providers — to run and secure the website.
- HM Revenue & Customs, law enforcement or the courts — where we are legally required to disclose information.
8. International transfers
Your data is held in the United Kingdom and the European Economic Area wherever possible. Where a provider transfers data outside the UK, we rely on UK adequacy regulations, an International Data Transfer Agreement, or the UK Addendum to the EU Standard Contractual Clauses, so that your data keeps an equivalent level of protection.
9. Security and how long we keep your data
We protect your data with SSL encryption, restricted administrative access and regular security updates.
We keep order, payment and invoice records for six years after the end of the tax year they relate to, because UK accounting law requires it. Newsletter records are kept until you unsubscribe or ask us to delete them.
10. Your rights
- Access — ask for a copy of the data we hold about you, free of charge.
- Rectification — have inaccurate or incomplete data corrected.
- Erasure — ask us to delete your data, where no legal obligation requires us to keep it.
- Restriction — ask us to pause processing in certain circumstances.
- Portability — receive your data in a structured, machine-readable format.
- Object — object to processing based on legitimate interests, or to direct marketing.
- Withdraw consent — unsubscribe from marketing at any time using the link in any email.
To exercise any of these rights, email hello@santosequine.com. We respond to verified requests within one month.
11. Complaints
If you are unhappy with how we have handled your data, please contact us first so we can put it right. You also have the right to complain to the UK supervisory authority:
Information Commissioner’s Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
ico.org.uk
12. Children
Our products and this website are intended for adults. We do not knowingly collect personal data from anyone under 16. If you believe a child has given us their data, contact us and we will delete it.
13. Changes to this policy
We may update this policy to reflect changes in the law or in how we work. Any change is published on this page with a new “last updated” date. If we make a significant change, we will tell newsletter subscribers by email.